Over a Decade of Building Trust
2006
Foundation of Grassroots
Grassroots was founded in HCMC as a specialized medical events company, connecting international experts with the Vietnamese physician community.
2011
Pivot toward Distribution
Recognizing the critical need for high-quality medical aesthetic products in Vietnam, Grassroots pivoted to pharmaceutical and aesthetic device distribution, building relationships with European brands.
2013
Teoxane Partnership
Signed an exclusive distribution agreement with Teoxane (Switzerland) — a milestone bringing the world’s leading HA filler brand to Vietnam.
2016
Nationwide Expansion
Nationwide expansion with a Hanoi office. Portfolio grew with Stratpharma, Beautem, and new brand partners.
2020-2023
Accelerated Growth
Despite the pandemic, Grassroots expanded with 10+ new brands — Aesthefill, Skingenuity, Croquis, TSK, Target Cool, Silimed. Surpassed 3,000 partner physicians and 100,000 training attendees.
2026
Digital Transformation
Launching a completely new brand identity and breakthrough digital platform, cementing our position as Vietnam’s leading medical aesthetics ecosystem.
Unwavering Foundations, Boundless Vision
Vision
To become the leading ecosystem in Health & Aesthetics, where evidence-based science and operational excellence set new standards for comprehensive health and beauty care.
Mission
To deliver breakthrough medical solutions with market-leading quality, combined with comprehensive and in-depth partnership services. We uphold professional ethics and evidence-based science to create genuine value and lasting trust in the aesthetic healthcare industry.
Core Values
- Integrity: Professional ethics and respectful conduct
- Professionalism: Exemplary action and behavior.
- Commitment: Honoring every promise made through consistent actions.
Got some questions?We have answers
Grassroots was founded in 2006 in Ho Chi Minh City, initially as a specialized medical events company. In 2011, the company pivoted to medical aesthetics and pharmaceutical distribution. In 2013, Grassroots signed an exclusive Teoxane distribution agreement, marking a milestone. Today, with over 10 years of distribution experience, the company distributes 9 international brands.
Vision: To become the leading ecosystem in Health & Aesthetics, where evidence-based science and operational excellence set new standards. Mission: To deliver breakthrough medical solutions with market-leading quality, combined with comprehensive partnership services grounded in professional ethics and evidence-based science.
Grassroots positions itself through ‘scientific depth’ and ‘industry ethics’ rather than competing on mass coverage or a corporate model disconnected from clinical practice. Three key differentiators: (1) Every product comes with comprehensive medical education; (2) Full clinic operation support services (Clinic Solution); (3) We exclusively distribute products backed by clinical evidence and international certifications.
The Clinic Solution package includes: specialized operational consulting, standardized treatment protocol (SOP) development, technical staff training, and industry-specific marketing support. The goal is to help partner clinics optimize treatment outcomes, enhance patient experience, and achieve sustainable growth.