{"id":476,"date":"2026-03-30T10:03:22","date_gmt":"2026-03-30T10:03:22","guid":{"rendered":"https:\/\/grassroots.com.vn\/?page_id=476"},"modified":"2026-07-02T15:26:49","modified_gmt":"2026-07-02T10:26:49","slug":"about-us","status":"publish","type":"page","link":"https:\/\/grassroots.com.vn\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;312&#8243; overlay_color=&#8221;color-charcoal&#8221; overlay_alpha=&#8221;90&#8243; overlay_animated=&#8221;yes&#8221; overlay_animated_1_color=&#8221;color-mint-darker&#8221; overlay_animated_2_color=&#8221;color-mint&#8221; overlay_animated_speed=&#8221;1500&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;3&#8243; uncode_shortcode_id=&#8221;200043&#8243; overlay_color_type=&#8221;uncode-palette&#8221; overlay_animated_1_color_type=&#8221;uncode-palette&#8221; overlay_animated_2_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138994&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243; uncode_shortcode_id=&#8221;311432&#8243;][vc_custom_heading text_color=&#8221;color-mint&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-hero&#8221; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;100&#8243; interval_animation=&#8221;40&#8243; uncode_shortcode_id=&#8221;839326&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Grassroots Story[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;392231&#8243;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;473947&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;436875&#8243; border_color_type=&#8221;uncode-solid&#8221; border_color_solid=&#8221;rgba(255,255,255,0.25)&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;160565&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;145037&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; interval_animation=&#8221;20&#8243; uncode_shortcode_id=&#8221;133131&#8243; text_color_type=&#8221;uncode-palette&#8221;]Grassroots is an exclusive, strategic distribution partner specializing in aesthetic medical devices and premium cosmeceuticals. We represent leading global brands from Europe and the Americas \u2014 science-backed, internationally certified, and trusted across key markets.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;180815&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;181759&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;327338&#8243; text_color_type=&#8221;uncode-palette&#8221;]Over a Decade of Building Trust[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; full_width=&#8221;yes&#8221; uncode_shortcode_id=&#8221;210348&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;165738&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;6&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;142261&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140724&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;156104&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;160097&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;506917&#8243; text_color_type=&#8221;uncode-palette&#8221;]2006[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;168199&#8243; text_color_type=&#8221;uncode-palette&#8221;]Foundation of Grassroots[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;179823&#8243; text_color_type=&#8221;uncode-palette&#8221;]Grassroots was founded in HCMC as a specialized medical events company, connecting international experts with the Vietnamese physician community.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;113132&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;715031&#8243;][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;162994&#8243; text_color_type=&#8221;uncode-palette&#8221;]2011[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;591713&#8243; text_color_type=&#8221;uncode-palette&#8221;]Pivot toward Distribution[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;152167&#8243; text_color_type=&#8221;uncode-palette&#8221;]Recognizing the critical need for high-quality medical aesthetic products in Vietnam, Grassroots pivoted to pharmaceutical and aesthetic device distribution, building relationships with European brands.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;,Default&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;715031&#8243;][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;500&#8243; uncode_shortcode_id=&#8221;102869&#8243; text_color_type=&#8221;uncode-palette&#8221;]2013[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;500&#8243; uncode_shortcode_id=&#8221;328664&#8243; text_color_type=&#8221;uncode-palette&#8221;]Teoxane Partnership[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;500&#8243; uncode_shortcode_id=&#8221;754884&#8243; text_color_type=&#8221;uncode-palette&#8221;]Signed an exclusive distribution agreement with Teoxane (Switzerland) \u2014 a milestone bringing the world\u2019s leading HA filler brand to Vietnam.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;,Default&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;715031&#8243;][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;155137&#8243; text_color_type=&#8221;uncode-palette&#8221;]2016[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;183756&#8243; text_color_type=&#8221;uncode-palette&#8221;]Nationwide Expansion[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;600&#8243; uncode_shortcode_id=&#8221;863581&#8243; text_color_type=&#8221;uncode-palette&#8221;]Nationwide expansion with a Hanoi office. Portfolio grew with Stratpharma, Beautem, and new brand partners.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;,Default&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;715031&#8243;][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;700&#8243; uncode_shortcode_id=&#8221;177644&#8243; text_color_type=&#8221;uncode-palette&#8221;]2020-2023[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;700&#8243; uncode_shortcode_id=&#8221;775805&#8243; text_color_type=&#8221;uncode-palette&#8221;]Accelerated Growth[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;700&#8243; uncode_shortcode_id=&#8221;254118&#8243; text_color_type=&#8221;uncode-palette&#8221;]Despite the pandemic, Grassroots expanded with 10+ new brands \u2014 Aesthefill, Skingenuity, Croquis, TSK, Target Cool, Silimed. Surpassed 3,000 partner physicians and 100,000 training attendees.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;,Default&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;715031&#8243;][vc_column_inner width=&#8221;3\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;220640&#8243; text_color_type=&#8221;uncode-palette&#8221;]2026[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;205873&#8243; text_color_type=&#8221;uncode-palette&#8221;]Digital Transformation[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;129883&#8243;][vc_custom_heading text_color=&#8221;color-dark-gray&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-regular&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;800&#8243; uncode_shortcode_id=&#8221;204098&#8243; text_color_type=&#8221;uncode-palette&#8221;]Launching a completely new brand identity and breakthrough digital platform, cementing our position as Vietnam\u2019s leading medical aesthetics ecosystem.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;286&#8243; back_repeat=&#8221;no-repeat&#8221; overlay_color=&#8221;color-charcoal&#8221; overlay_alpha=&#8221;85&#8243; overlay_animated=&#8221;yes&#8221; overlay_animated_speed=&#8221;1500&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;454675&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;207102&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/12&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243;][vc_custom_heading text_color=&#8221;color-white&#8221; text_weight=&#8221;400&#8243; css_animation=&#8221;curtain&#8221; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;165365&#8243; text_color_type=&#8221;uncode-palette&#8221;]Unwavering Foundations, Boundless Vision[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;133041&#8243;][vc_custom_heading text_color=&#8221;color-mint-blend&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-heading&#8221; text_space=&#8221;fontspace-793194&#8243; uncode_shortcode_id=&#8221;162654&#8243; text_color_type=&#8221;uncode-palette&#8221;]Vision[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;207349&#8243;]To become the leading ecosystem in Health &amp; Aesthetics, where evidence-based science and operational excellence set new standards for comprehensive health and beauty care.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;214101&#8243;][vc_custom_heading text_color=&#8221;color-mint-blend&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-heading&#8221; text_space=&#8221;fontspace-793194&#8243; uncode_shortcode_id=&#8221;187066&#8243; text_color_type=&#8221;uncode-palette&#8221;]Mission[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;514027&#8243;]To deliver breakthrough medical solutions with market-leading quality, combined with comprehensive and in-depth partnership services. We uphold professional ethics and evidence-based science to create genuine value and lasting trust in the aesthetic healthcare industry.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;179474&#8243;][vc_custom_heading text_color=&#8221;color-mint-blend&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-heading&#8221; text_space=&#8221;fontspace-793194&#8243; uncode_shortcode_id=&#8221;164323&#8243; text_color_type=&#8221;uncode-palette&#8221;]Core Values[\/vc_custom_heading][uncode_list icon=&#8221;fa fa-arrow-right4&#8243; icon_color=&#8221;color-mint-secondary&#8221; uncode_shortcode_id=&#8221;164834&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li><strong>Integrity:<\/strong> Professional ethics and respectful conduct<\/li>\n<li><strong>Professionalism:<\/strong> Exemplary action and behavior.<\/li>\n<li><strong>Commitment:<\/strong> Honoring every promise made through consistent actions.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-white-pure&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-light-gray&#8221; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;766467&#8243; back_color_type=&#8221;uncode-palette&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;light&#8221; back_color=&#8221;color-white-pure&#8221; overlay_color=&#8221;color-white-pure&#8221; overlay_alpha=&#8221;100&#8243; border_color=&#8221;color-light-gray&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;122408&#8243; back_color_type=&#8221;uncode-palette&#8221; border_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; row_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;182229&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;908112&#8243;][vc_custom_heading text_color=&#8221;color-light-gray&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-heading&#8221; text_space=&#8221;fontspace-793194&#8243; css_animation=&#8221;curtain-words&#8221; animation_delay=&#8221;300&#8243; interval_animation=&#8221;40&#8243; uncode_shortcode_id=&#8221;359448&#8243; text_color_type=&#8221;uncode-palette&#8221;]Got some questions?<br \/>\nWe have answers[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;light&#8221; back_color=&#8221;color-white-pure&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;805459&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; sign_size=&#8221;sm&#8221; content_border=&#8221;yes&#8221; gutter_simple=&#8221;1&#8243; no_h_padding=&#8221;yes&#8221; titles_size=&#8221;h4&#8243; titles_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;167414&#8243; active_tab=&#8221;0&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;1&#8243; title=&#8221;When was Grassroots founded?&#8221; tab_id=&#8221;559d-7b8a17156771815641776918905820&#8243;][vc_column_text text_color=&#8221;color-dark-gray&#8221; uncode_shortcode_id=&#8221;693213&#8243; text_color_type=&#8221;uncode-palette&#8221;]Grassroots was founded in 2006 in Ho Chi Minh City, initially as a specialized medical events company. In 2011, the company pivoted to medical aesthetics and pharmaceutical distribution. In 2013, Grassroots signed an exclusive Teoxane distribution agreement, marking a milestone. Today, with over 10 years of distribution experience, the company distributes 9 international brands.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;1&#8243; title=&#8221;What is Grassroots&#8217; vision and mission?&#8221; tab_id=&#8221;d2f8-ab2217156771815641776918905820&#8243;][vc_column_text text_color=&#8221;color-dark-gray&#8221; uncode_shortcode_id=&#8221;107720&#8243; text_color_type=&#8221;uncode-palette&#8221;]Vision: To become the leading ecosystem in Health &amp; Aesthetics, where evidence-based science and operational excellence set new standards. Mission: To deliver breakthrough medical solutions with market-leading quality, combined with comprehensive partnership services grounded in professional ethics and evidence-based science.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;1&#8243; title=&#8221;How is Grassroots different from other distributors in Vietnam?&#8221; tab_id=&#8221;91bc-98b517156771815641776918905820&#8243;][vc_column_text text_color=&#8221;color-dark-gray&#8221; uncode_shortcode_id=&#8221;180843&#8243; text_color_type=&#8221;uncode-palette&#8221;]Grassroots positions itself through \u2018scientific depth\u2019 and \u2018industry ethics\u2019 rather than competing on mass coverage or a corporate model disconnected from clinical practice. Three key differentiators: (1) Every product comes with comprehensive medical education; (2) Full clinic operation support services (Clinic Solution); (3) We exclusively distribute products backed by clinical evidence and international certifications.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;1&#8243; title=&#8221;What does the Clinic Solution package include?&#8221; tab_id=&#8221;3ea7-814d17156771815641776918905820&#8243;][vc_column_text text_color=&#8221;color-dark-gray&#8221; uncode_shortcode_id=&#8221;519456&#8243; text_color_type=&#8221;uncode-palette&#8221;]The Clinic Solution package includes: specialized operational consulting, standardized treatment protocol (SOP) development, technical staff training, and industry-specific marketing support. The goal is to help partner clinics optimize treatment outcomes, enhance patient experience, and achieve sustainable growth.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;4&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;312&#8243; overlay_color=&#8221;color-charcoal&#8221; overlay_alpha=&#8221;90&#8243; overlay_animated=&#8221;yes&#8221; overlay_animated_1_color=&#8221;color-mint-darker&#8221; overlay_animated_2_color=&#8221;color-mint&#8221; overlay_animated_speed=&#8221;1500&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;3&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-476","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medical Aesthetics Ecosystem Led By Science | Grassroots<\/title>\n<meta name=\"description\" content=\"Discover Grassroots: over 10 years of experience, 9 international brands, 100,000+ trained experts. 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